Now & Next: Virtual Reality
If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few years, you will know that virtual reality is not a new phenomenon. It is the only...
View ArticleAEG Is Embracing Emerging Technology to Sell You Washing Machines
How do you drive interest in a washing machine? Just ask AEG, which recently partnered with AR specialists 3RockAR to deliver an experiential campaign to commuters at London’s Kings Cross station...
View ArticleChina Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend...
View ArticleIndia Marketers Need Documented CX Vision
Brands in India must step up and start applying ’emotion’ to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to...
View ArticleThere’s No Gimmick in Walmart’s and Kantar’s VR Push
Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail...
View ArticleAR Will Bring New Growth: Q&A with Stuart Flint, Oath
While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart...
View Article3D Technology Will Change the Customer Experience from In-Store to At-Home
Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D,...
View ArticleDiamond Hedge Hopes AR Will Help It Sparkle in APAC
With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own...
View ArticleThrough the Looking Glass – a VR/AR Wonderland for Retail?
The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and...
View ArticleSort the Real from the Buzz: Are Blockchain & Virtual Reality Better in...
With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from the practical...
View ArticlePubNative Launches Programmatic VR Advertising
Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix....
View ArticleWhy ‘Business as Usual’ is Not the Answer for OOH
Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming...
View ArticleFuture Acquire Dennis Publishing; ForeVR Games Raise USD $8.5m
In today's ExchangeWire news digest: Future have acquired Dennis Publishing for £300m; ForeVR Games raise total seed funding of USD $8.5m; and LATAM ecommerce startup Nuvemshop have reached a value of...
View ArticleByteDance Acquire VR Headset Maker Pico; Ryd Receive €10m Investment from BP...
In today's ExchangeWire news digest: ByteDance are set to acquire Chinese VR headset maker Pico; German in-car payments system provider Ryd receive a €10m investment from BP Ventures; and the team...
View ArticleAustralia Mulls New Digital Wallets Regulation; ByteDance Acquire Pico
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Australia consider tighter regulations for digital payment...
View Article“Self-Regulation Convention” Signed by Chinese Tech Giants; Facebook...
In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day...
View ArticleNubank Propose IPO; Sfermion Announce Fund II Investment
In today's ExchangeWire news digest: Nubank announce their proposed IPO in New York; Sfermion raise USD$100m (£73.3m) in a round titled Fund II; and Permutive raise USD$75m (£55m) in Series C. Nubank...
View ArticlePaco Rabanne & Bidstack Emerge Victorious With VR Invictus Campaign Featuring...
Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom Worldwide and Bidstack to launch a branded virtual reality challenge. The campaign features Tim Howard and the...
View ArticleTime Out Ends London Print in Step Towards Digital; Meta Launches Creator...
In today’s ExchangeWire news digest: Time Out Group ends its London print as the company moves towards digital; Meta unveils new funding options for creators in its Metaverse; and Elon Musk faces legal...
View ArticleHivestack Launches Research Division – Focuses on Programmatic Digital...
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company, has today announced the launch of a new research division that will focus on exploring in-store,...
View Article
